The Olive Reading List: June 9, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

WHY YOU SHOULD BE READY TO TALK ABOUT DATA THIS YEAR AT CANNES

Big data has infiltrated the arts. Gone are the bohemian days of letting the work flow through you. It’s all about “insight-informed creativity.”
— Eliza Green (@ElizaAnneGreen

SIX METHODS FOR SMARTER MARKETING SEGMENTATION

Is your list not living up to your expectations? It’s probably time to prune, segment, test, repeat.
— Erik Norsted

NBA Finals: Brands Attempt to Surprise and Delight Fans

With the NBA Finals growing in viewership this year, brands are showing up where consumers are. It’s always fun to see how brands will match their content with a sports playoff season.
— Gabriela Lozada (@gabrielalozada)

The Surprising Way I Broke through Writer’s Block and Delivered my Debut Book on Time

One big solution to dreaded writer’s block.
— Katie Yohn (@KatieLyohn

INSIDE THE ORGANIC UX DESIGN PROCESS AT SLACK

Slack has become a staple for communication and organization in many businesses, including Olive. Discover the process behind designing this functional tool, and take away a few tricks for your own system.
— Leah Gauquie

4 Sales Strategies to Increase Your Average B2B Deal Sizes

Tips for increasing deals including my favorite (#4), “swap discounts for value-add extras.”
— Ben Oberg (@benoberg

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Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.