Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:
WHY YOU SHOULD BE READY TO TALK ABOUT DATA THIS YEAR AT CANNES
Big data has infiltrated the arts. Gone are the bohemian days of letting the work flow through you. It’s all about “insight-informed creativity.”
— Eliza Green (@ElizaAnneGreen)
SIX METHODS FOR SMARTER MARKETING SEGMENTATION
Is your list not living up to your expectations? It’s probably time to prune, segment, test, repeat.
— Erik Norsted
NBA Finals: Brands Attempt to Surprise and Delight Fans
With the NBA Finals growing in viewership this year, brands are showing up where consumers are. It’s always fun to see how brands will match their content with a sports playoff season.
— Gabriela Lozada (@gabrielalozada)
The Surprising Way I Broke through Writer’s Block and Delivered my Debut Book on Time
One big solution to dreaded writer’s block.
— Katie Yohn (@KatieLyohn)
INSIDE THE ORGANIC UX DESIGN PROCESS AT SLACK
Slack has become a staple for communication and organization in many businesses, including Olive. Discover the process behind designing this functional tool, and take away a few tricks for your own system.
— Leah Gauquie
4 Sales Strategies to Increase Your Average B2B Deal Sizes
Tips for increasing deals including my favorite (#4), “swap discounts for value-add extras.”
— Ben Oberg (@benoberg)
