The Olive Reading List: July 28, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

DEAR GAPKIDS: GAP PROMOTES BACK TO SCHOOL WITH LETTERS FROM PARENTS

Gap has a way of showing the kind of world I wish it really was for everyone.  This year’s BTS campaign is no different. Focusing on parents showing love and appreciation for who their kids are and kids just being themselves. Curious. Silly. Sweet. #Awesome

— Jackie Nelson

Turning Products Into Experiences Makes People Happier

The anticipation of a purchase can be just as thrilling and important as the purchase itself. As someone who does a fair amount of hemming and hawing over every new item I buy, I can definitely relate to this. Make it an enjoyable and memorable experience from the get-go and I’m as good as sold!
— Jessie Reagen

15 Oh-So-Sweet Examples of Chocolate Packaging Designs

While I’m usually ripping apart the packaging on chocolate, these beautiful designs would definitely slow me down. Even if for just a hot second.
— Gabriela Lozada (@GabrielaLozada) 

BBDO Hires First Female Chief Creative Officer in the U.S

Let’s hear it for the ladies. In an industry where only three percent of women claim top spots as creative directors, it’s nice to see a woman being rewarded for a career of amazing work.
— Eliza Green (@ElizaAnneGreen 

HOW TO FIND YOUR DESIGN SUPERPOWER

Soak up some great tips on honing your skills, scheduling for success, and practicing mental and physical well-being as a design professional (or anyone for that matter), from powerful and inspirational women in the field.
— Leah Gauquie

5 Tips For CMOs To Keep Their Creative Teams Humming

An organizational commitment to continuous training and education obviously enables Modern Marketing creative teams to develop their skills and expertise, but, perhaps more importantly, it also helps them stay connected, motivated, and inspired.
—Erik Norsted

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.