The Olive Reading List: July 21, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

4 WAYS YOUR OFFICE IS CRUSHING YOUR CREATIVITY

Does your office space foster collaboration and creativity? It’s not enough to drop in a pop machine and ping pong table. Here are a few steps to boost creative juices for every team member.
— Jessie Reagen

SO YOU THINK YOU CAN’T WRITE: 8 WRITING RESOURCES FOR NON-WRITERS

Even if you’re not a “writer,” getting thoughts out can be helpful, therapeutic, and educational. These resources also work well for writers, so check them out regardless.
— Gabriela Lozada (@GabrielaLozada) 

Marketing Psychology: 10 Revealing Principles of Human Behavior

One key part of being a great marketer is understanding how (and why) people think and act the way they do.
— Tieran Haskin

This Is What Your Future Virtual-Reality Office Will Be Like

In the future we may be drawing in the air and sitting around the conference room table with headsets over our eyes. The main question is, how soon will these futuristic features become reality?
— Katie Yohn (@KatieLYohn) 

Lose Yourself in Tomoyuki Tanaka’s X-Ray Illustrations of Tokyo Train Stations

The beautiful intricacies of these sketches are methodically soothing to peruse. Detox in the details.
— Leah Gauquie

7 COMMON DELIVERABILITY MYTHS

Are you a believer in one of the 7 common email marketing deliverability myths? Follow Litmus through their list and find out!
— Peter Robelia (@PeterRobelia) 

Why We ‘Overspent’ on Our Website (And You Should, Too)

It may seem self-serving for an agency to recommend “overspending” on a website redesign, but, if you really consider how much value your website contributes to your business or organization, that investment won’t seem out of line.
—Erik Norsted

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.