The Olive Reading List: July 14, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Pokemon Go Mania Is Here — This Is What It Means For Location-Based Marketers

Have you noticed people wandering around, staring at their phones, shouting “Gotta catch ’em all!”? Have people told you they’re going to the gym, and then head to a random place filled with complete strangers, no gym equipment in sight? You’ve observed the latest mobile and cultural phenomenon, Pokemon Go. Good news for marketers, there may be an opportunity to get involved and promote your business.
— Katie Yohn (@KatieLyohn

Why Advertisers Are Forking Over Big Bucks for Custom Snapchat Lenses

As the popularity of Snapchat continues to rise, brands are forking over big bucks for just a day of exposure with custom filters. This option comes with a hefty price tag, but could lead to tens of millions of impressions. Talk about advertising of the future!
— Jessie Reagen

How This Man Duped a String of Ad Agencies and Almost Got Away With It 

Fascinating (and slightly frightening) tale of an adman who conned is way through agency after agency, and, his ultimate undoing.
— Eliza Green (@ElizaAnneGreen) 

Nike Ditches Safety Pins, Gives the Runner’s Bib a Much-Needed Redesign

If you’ve ever participated in a local 5k, you’ve probably experienced the annoying, and awkwardly safety-pinned bib affixed to your shirt. Nike takes a new design approach to the paper-backed numbers, and what comes out is a result both pleasing to the eye and athlete.
— Leah Gauquie

When Clients Ask for Discounts, Ask Them … Why?

We’ve all faced it, a client that’s looking for cheap work. This article takes an interesting approach to the pitfalls of offering discounted work and how to avoid it from happening.
— Ben Oberg (@BenOberg) 

3 Mistakes That Kill Any Data-Driven Marketing Strategy

Data can obviously be an incredibly powerful marketing asset, but it can also be overwhelming, paralizing, or downright misleading.
— Erik Norsted

Pokémon Go: everything you need to know in nine minutes

If you’ve been living under a rock for the past week (which, as a marketer, is hard to do), here’s a quick little nine-minute video on everything that is Pokemon GO.
— Gabriela Lozada (@GabrielaLozada) 

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