The Olive Reading List: July 7, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Three Times When You Can Use Cliches in Your Content Fearlessly

Cliches—good, bad, or just got a bad rep?
— Gabriela Lozada (@GabrielaLozada) 

THE UX SECRET THAT WILL RUIN APPS FOR YOU

Have you ever sat waiting for that spinning ball or loading bar and thought that something just wasn’t working right? Well, what about the opposite— instantaneous results that seem just too quick to be personalized to you. Developers have caught on and are intentionally slowing things down just to make us feel like everything is working.
— Jessie Reagen

10 STATISTICS ABOUT CONTENT MARKETING IN 2016 YOU WON’T BELIEVE

We’re already halfway through 2016 (what?!) and that means we have plenty of data revealing the state of marketing over the course of the year. While some of these statistics on content marketing are interesting, some are slightly worrisome.
— Katie Yohn (@KatieLyohn

WHY CONTENT MARKETING VOLUME IS INCREASING BUT ENGAGEMENT ISN’T (AND WHAT YOU CAN DO ABOUT IT)

The influx of channels by which we receive and consume content has significantly risen over the past few years, leading way to information overload. Knowing your audience is key to navigating the content swarm and landing your message in their lap.
— Leah Gauquie

Beyond the Bathroom Binary

Artists, designers and creative studios try their hand at reimagining the traditional silhouetted bathroom symbols.
— Eliza Green (@ElizaAnneGreen) 

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.