The Olive Reading List: January 22, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

At 90, She’s Designing Tech for Aging Boomers

Barbara Beskind says her age is an advantage. At 90 years old, she’s not your typical designer. As an employee at IDEO she brings a thoughtful perspective to the growing audience of aging baby boomers eager to experience tech innovations. In the words of Beskind, “Embrace change and design for it.”
— Jessie Reagen

How the Human Brain Experiences Your Brand

Your brand’s visual identity can be perceived, analyzed, and understood in less than half a second. Do you know what your visual brand is communicating to your customers?
— Erik Norsted (@enorsted)

Are You Using These 8 Subject Line Formulas to Get Your Emails Opened?

Are your email newsletters not getting the open rates they deserve? The cause could be subject lines that lack focus and don’t engage your audience. Campaign Monitor offers some tips on how to get your emails opened by becoming a subject line Shakespeare.
— Peter Robelia (@PeterRobelia)

Writing Your Way to Happiness

Sure, writing can be mentally therapeutic, but it can play a much larger role in enhancing your overall well-being. As Timothy D. Wilson – author of a Duke University study on personal story editing – puts it, “[writing] forces people to reconstrue whatever is troubling them and find new meaning in it.” Conclusions? Assess your priorities. Confront your truth. Write on.
— Dani Adelman (@DaniAdelman)

Neil deGrasse Tyson Reveals Meaning of Life to 6-Year-Old: ‘Explore as Much as You Can’

Ever find yourself struggling with the meaning of life? It’s easy, just watch Neil deGrasse Tyson explain it to a six-year-old.
— Ben Oberg (@benoberg)

Art in Abandoned Places: 15 Unexpected Urban Installations

Art installed into abandoned places – the spaces humans no longer deem worthy of their presence – is as inspiring as is eerie.
— Katie Yohn (@KatieLyohn)

If Oscar-Nominated Movie Posters Were a Little More Straightforward

Oscar buzz is everywhere, but who has the time to watch every nomination? These revamped movie posters get right to the gist.
— Eliza Koch (@ElizaKoch)

Are Design Patterns Destroying Web Design?

With the oversaturation of website templates (Squarespace, ThemeForest, WordPress, etc.) these days, design patterns are highly prevalent on the web. When too many patterns are used, the brand’s style and originality is stripped away. This leads to each brand essentially looking similar.
— Jonathan Sollie (@solliedesign)

Boston’s Olympic Bid Logo Is Straight Out Of “Tron”

Boston’s bid logo for the 2024 Olympics radiates both light and strength, but is this abstract, geometric, blue circle original or just too out of this world?f
— Leah Alsum

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