The Olive Reading List: January 21, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Why Designers Love The Ampersand

It’s true—designers and creatives alike are united in our love for the ampersand. I’m guilty myself as I find it fascinating, beautiful, and totally distinct. But, how has this latin character become a mascot?
— Jessie Reagen

Nobody Wants To Use Your Product

The fast-paced 2016 lifestyle has led users to desire the result over the experience. While UX/UI and aesthetic design remains key, this article points to the benefits of thinking backwards and giving users what they want before they even know it.
— Leah Gauquie

Customer Service Best Practices: Making social media a two-way conversation

Quick tips to help you leverage your social media to elevate your brand’s customer service.
— Danielle Eisenbacher 

How to Create Visually Effective Calls-To-Action

An interesting article on how to boost the effectiveness of you design’s call-to-action.
—Peter Robelia (@PeterRobelia

25 Best Jobs in America

Glassdoor has released its annual list of the most enviable career paths. Unsurprisingly, quite a few from the marketing field made an appearance. I predict content gigs will claim their own spot in the next couple years.
—Eliza Green (@ElizaAnneGreen

20 Essential Books, Podcasts, TED Talks & Blog Posts for Every Stage of Your Career

I love a good TED Talk when in need of a little inspiration. These talks, along with books and podcasts, provide motivation and encouragement during five career stages.
— Katie Yohn (@KatieLyohn)

The Stars of ‘Harry Potter’ Share Emotional Tribute to Alan Rickman

If anyone was like me and was rocked with the news of Alan Rickman’s death last week, than you all probably spent a lot of time watching Harry Potter clips and reading how the cast went to social media to commemorate his legacy.
—Gabriela Lozada (@gabrielalozada

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.