The Olive Reading List: Inspired Edition

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Drew Dudley “Leading with Lollipops”

Each and every one of us has been a catalyst for positive change in someone’s life. Drew Dudley’s six-minute Ted Talk tells the story of a time he changed someone’s life and didn’t even know it. This is a video I keep coming back to for inspiration. Short, sweet, and satisfying.
— Erika Voeller

Who’s Buying Commercials in the Big Game

“Marketers are locking in their plans for Super Bowl LI on Fox from Houston’s NRG Stadium on Feb. 5. Many recent regulars are back, but Doritos is out for the first time in 10 years. Unexpected newcomers are taking slots, and others are planning surprising executions.”
— Danielle Eisenbacher

Puppy Bowl XIII: behind the scenes

Puppies inspire me. Puppies up for adoption inspire me even more.
— Katie Yohn (@KatieLyohn

Beloit’s Mindset List: for the Class of 2020

Working with/for High Ed there’s a need to understand what the culture is of the incoming freshmen class you’re marketing to. Each August since 1998, Beloit College has released the Beloit College Mindset List, providing a look at the cultural touchstones that shape the lives of students about to enter college. This definitely came in handy when I taught because who wants to be out of touch? My favorite item from the list this year is that “They disagree with their parents as to which was the ‘first’ Star Wars episode.”
— Tess O-Connor (@Tess_OConnor)


Development can turn into a grind if you don’t seek out new techniques, new technologies, and just stop to have some fun once in a while. When I’m in the mood to find something inspiring I head over to CodePen and look around. There are always interesting pens (like this spinning orb created using only HTML and CSS) and if you suddenly get inspired, you can always jump over to your own account and start coding.
— Peter Robelia (@PeterRobelia

Disney Releases New “Beauty And The Beast” Character Posters And They’ll Come To Life If You Click On Them

Beautiful films require beautiful (and imaginative) marketing. Disney, again, knocks it out of the park with interactive movie posters.
— Eliza Green (@ElizaAnneGreen)

The Most Creative People in Business 2016

One hundred people, one hundred inspirational journeys. From product development to philanthropy, these individuals remind you to always reach for the stars.
— Leah Gauquie 
Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.