The Olive Reading List: February 4, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

The Top 10 Super Bowl ads of All Time

Super Bowl 50 is this weekend and along with it comes a new batch of fantastic ads brought to consumers by huge brands. Compare the new commercials from this weekend with these 10 super popular ads and think about what exactly makes an ad successful.
—Gabriela Lozada (@gabrielalozada

The Most Important Design Jobs Of The Future

The title of “designer” means something vastly different today than it did even 10 years ago. With the evolution of UX and wearable technology, designers are working harder than ever to solve problems intelligently (and beautifully, of course). It’s exciting to think of what the future will hold for designers.
— Jessie Reagen


If you’ve ever tried to track down specs for a digital ad, you know how hard it can be to find accurate information. If you have multiple ad sizes, across a variety of platforms, it can be very time consuming. adJelly is trying to simplify this process by bringing all the information together in an easy to navigate site and email newsletter to make sure you are up-to-date on the latest specs.
—Peter Robelia (@PeterRobelia

The ‘Memoire’ Typeface Changes Like a Memory as You Use It

A beautiful take on perception, time, and type. Watch this font change before your eyes.
— Leah Gauquie

How Market Research Is Changing (for the Better) in 2016

There isn’t much debate—our lives are becoming more mobile by the day. Naturally, marketers are looking to mobile more to reach their audiences. This article looks at how market research is affected by the great mobile migration.
— Ben Oberg (@benoberg)

7 worthwhile ways to automate social media

Social media is essential if you want to connect with your customers, but it can be extremely time consuming. This guide lists tools and strategies to help manage and automate your social media so you can focus on growing your business!
— Danielle Eisenbacher 

10 Things You Didn’t Know About New Car Smell

Who doesn’t love new car smell? Turns out, car companies go great lengths to design the unique, leathery smell unmatched by anything other than a car interior fresh off the manufacturing belt. Find out how this smell is created and learn about the lucky smell jury.
— Katie Yohn (@KatieLyohn)

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.