The Olive Reading List: Email Marketing Edition

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

The Stone Age Of Email Marketing Stops Here: Customize Your Content Using Triggers

As inboxes overflow and open rates underwhelm, many marketers are taking the easy way out, claiming that email is dying and that it doesn’t have the potential it once did. Wrong.
— Tieran Haskin

Marketing’s Role in Recruiting

“Using an informed mix of email marketing, paid search, SEO, social media and direct response marketing designed to meet showcase their unique traits and meet their individual goals, institutions are able to make informed decisions about how they market to students, much in the same way a company might.”
— Katie Yohn (@KatieLyohn)  

Out of the Ordinary Emails

Out of the Ordinary Emails is an online project MailChimp and CreativeMornings put together to celebrate creativity in all its shapes and sizes. They are continuously looking for new inspiration and asked the community to share the gems in their inboxes with the rest of us. The content is everything from urban dance videos to insights gained from eating 52 hamburgers in 52 weeks. Because sometimes even email needs to let its hair down.
— Tess O-Connor (@Tess_OConnor)

Sales Email Template: How to Write Emails People Want to Respond To

It’s all about personalization. From the subject line down to the sign off, these tips and tricks will help maximize your email marketing efforts, improving open and click through rates.
— Leah Gauquie 

6 Email Deliverability Questions, Answered

Discover six key deliverability factors that can influence if your emails end up in your audience’s inbox.
— Peter Robelia (@PeterRobelia)  

Retailers Have Lost the Email-Capture War: 3 Ways to Turn the Tide

Engaging with customers via email is a crucial marketing tool. When it comes to retail, here are three unique ways to get consumers to offer up this important piece of contact information.
— Jessie Reagen