The Olive Reading List: December 5, 2013

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Typeflake

Decorating your holiday tree with typography? Count me in!
— Jessie Reagen

Are hollow icons harder to understand?

I personally have be moving toward designing with more hollow icons so this comes at a great time. In many situations, solid icons may bring too much attention to an area/design element but sometimes this is exactly what is needed.. My stance: case-by-case basis.
— Jonathan Sollie (@solliedesign)

Metrics That Matter

Analysis and optimization provide the foundation of smart marketing design, but metrics can be tricky business. Data doesn’t always equal insight. Thankfully, Mashable’s “30 Days of Metrics” series digs deeper into the metrics that matter.
— Erik Norsted (@enorsted)

Commuting Sucks. This Interactive Window Would Make It Better

It’s a fact of life: commuting sucks. Research links commuting to issues ranging from loneliness to obesity and one study even found that it increases the likelihood of divorce by as much as 40%.
— Tieran Haskin (@TieranH)

Designers Predict PANTONE 2014 Color of the Year

Do you feel like you might be gifted with ESP-CP (extra sensory pantone color perception)? See if the color vibes you’re picking up for next year’s PANTONE color of the year are in alignment with color experts and designers from around the world.
— Peter Robelia (@PeterRobelia)

Edible Chocolate Art Supplies by Nendo

Edible Art Supplies? Yes, please. Almost too beautiful to eat, but I think I’d manage.
— Dani Noyes (@DaniNoyes)

The genius ways Beijing drivers get around the city’s license plate lottery

Since 2011, Chinese license plates have been awarded in a lottery system that people joke is more difficult to win than the country’s actual lottery.
— Tom Keekley (@tkeekley)

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.