The Olive Reading List: December 4, 2014

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Why Getting It Wrong Is the Future of Design

An interesting look at how trends and expectations are made, then broken and re-made. How will our view of “normal” shift in the next 5, 10, and 20 years? And, who will take the steps to change it?
— Jessie Reagen

Watch a Century of Hairstyles in Just One Minute

We all know that trends affect design, fashion, and hair, but just how much have things changed? This video takes you back in time to see how makeup and hairstyles have changed over the past 100 years. What’s your favorite style?
— Jonathan Sollie (@solliedesign)

The Complete List of Cultural Trends to Watch for in 2015

Are you ready for athleisure? How about early-onset nostalgia? Everyone’s ready for the great migration from the cloud to the fog, right? No? Well, maybe you should just go check out this list of 2015 culture trend predictions. It should be noted, however, that you may experience JOMO (Joy of Missing Out) if you decline to click this link.
— Erik Norsted (@enorsted)

Sony’s E-paper Watch is a Thing of Minimalist Beauty

This watch, made entirely of e-paper, allows the user to adjust the design of both the face and the band. How long until we only need to own one shirt and just change the pattern every day?
— Peter Robelia (@PeterRobelia)

3 Trends Shaping the Healthcare Marketing Industry

1) “Embrace Social Media” – In order to keep up with competition, it’s important to build and grow presence across a variety of social channels, including ones specific to the industry.

2) “Invest in Brand Messaging” – Today’s patients have a lot of choices for providers, so it’s important to build positive, online discussions about your brand.

3) “Change Your View of Content” – In addition to blog posts, articles, white papers, and other written content, it’s getting ever more important to include other varieties of content such as video and image(s). Recent studies have shown that up to 47% of users share image(s)/videos they find online. Content is still king, now just get creative about your content!
— Ben Oberg (@benoberg)

Is Vagueness Killing Advertising?

A thought-provoking look at a few of the more commonly tossed around marketing terms and exactly how we can bring them into better focus.
— Dani Adelman (@DaniAdelman)

Online Sales for Girl Scout Cookies Are Approved

Thank you, Internet, for making this delicious, digital marketing endeavor possible.
— Katie Yohn (@KatieLyohn)

25 DIY Wrapping Paper Ideas for Gifts Too Beautiful to Tear Open

It may be what’s on the inside or even the thought that counts, but these gorgeous wrapping ideas are just what you need to up your holiday gift giving game. The washi tape and waxed paper bows are my favorite finishing touches.
— Eliza Koch (@ElizaKoch)

Suit Enables Disabled Athletes to Instantly Detect Injuries

Students from the Royal College of Art meld beauty and functionality with a “suit” that allows disabled athletes to visually see when they may have injured an area of their body with limited or no sensation. A neat and simple way design can help prevent adverse effects from once “unknown” injuries.
— Leah Alsum

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.