The Olive Reading List: December 17, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Best Gifts for Designers

Having trouble finding the perfect gift for that designer on your list? Check out these great gift ideas guaranteed to make any designer send you a letterpressed thank you card printed on 100lb cardstock.
— Peter Robelia (@PeterRobelia)

Banksy Inspired My 10-Year Old Daughter To Create Family-Friendly Street Art

Little girl brightens everyone’s world with colorful surprises sprinkled throughout her city.
— Eliza Green (@ElizaAnneGreen)

Why You Should Use Your Vacation Time

Vacation time allows you to recharge and ultimately be more productive, according to these stats. An infographic breaks down why you should take yours, and 91% of business leaders agree.
— Leah Gauquie

B2B Referral Programs Prove Key to Hitting Revenue Targets

Aligning marketing and sales efforts is essential. This article discusses how referral marketing can directly lead to increased sales successes.
— Ben Oberg (@benoberg)

The Books We Loved in 2015

This 2015 reading list contains enough high-quality literature to replenish your bookshelf well into 2016. Note: many of these books are not for the faint of heart. They aim to make you think and to feel.
— Katie Yohn (@KatieLyohn)

The Year in Creative: 24 Trends That Drove Some of the Best Advertising in 2015

It’s a long list, but this comprehensive assessment reviews a plethora of trends in advertising this year. While I’m not shocked by anything on the list, some things did come as a surprise. Good food for thought as we wrap up 2015.
— Jessie Reagen

7 Insightful Questions to Boost Your Conversions

I completely agree that each of these 7 questions can help boost conversions, but I’d also add an 8th: Is your brand experience engaging and trustworthy? If not, the other 7 will only help so much.
— Erik Norsted (@enorsted)

8 Responsive Web Design Trends That Defined 2015

Taking a look back at the responsive web design trends that dominated 2015 and what to expect in 2016.
— Danielle Eisenbacher 

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.