The Olive Reading List: December 10, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

12 Festive Examples of Holiday-Themed Homepage Designs

Soak up the spirit of the season with these holiday-inspired homepage designs. While some featured subtle nods to the holidays, others completely overhauled their site to draw you in to an online winter wonderland experience.
— Katie Yohn (@KatieLyohn)

4 Hot Mobile Marketing Trends to Watch in 2016

Now that mobile web traffic has surpassed desktop traffic, it’s time to look forward to the next wave of mobile marketing trends.
— Erik Norsted (@enorsted)

3 Trends Transforming How We Watch Ads

Despite a decrease in live TV viewership, video consumption is on the rise. In a fascinating analysis, YouTube’s head of global advertising offers insights into the way video ads are still a key component to reaching your audience.
— Jessie Reagen

The Anatomy of a Winning Marketing Agency Proposal

The proposal is a critical piece of winning any new business and this article provides an essential checklist to ensure the best chance of success.
— Ben Oberg (@benoberg)

Online Surveys and Email Marketing. Better Together.

Campaign Monitor has added online surveys to their feature set. Is a survey right for your next email marketing campaign?
— Peter Robelia (@PeterRobelia)

26 Totally Awesome ’90s Trends That You Forgot About

It’s that special time of year when we start to look back on 2015, but Mashable does us all a favor and decides to look back on 1995, instead.
— Eliza Green (@ElizaAnneGreen)

New Book Material Innovation Goes Inside the Surprisingly Clever World of Package Design

Packaging design has made leaps over the last couple of years, and while aesthetic is still a top priority, designs have moved “toward economy over waste, and function over form.” Take a peek at some clever packaging and the ideas that got it there.
— Leah Gauquie

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.