The Olive Reading List: August 20, 2015

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

23 fascinating diagrams reveal how to negotiate with people around the world

I’ve always been fascinated by the subject of negotiation and this article takes a look at and includes diagrams of how best to negotiate with people around the world!
— Ben Oberg (@benoberg)

Read a Story from Lucia Berlin’s “A Manual for Cleaning Women”

Sweet story of lasting relationships by a formerly little known American author.
— Eliza Green (@ElizaAnneGreen)

These Are the Top 6 Trends Shaping Video Content Today

From turning video clips into easily sharable GIFs to making the most out of muted clips on social media, check out these relevant tips for creating video content to boost your brand and audience.
— Leah Gauquie

How The Skimm’s passionate readership helped its newsletter grow to 1.5 million subscribers 

Learn how theSkimm cultivated extraordinary growth in readership for it’s daily e-newsletter. Founders, Danielle Weisberg and Carly Zakin, explain how they reimagined email communication with a fresh, exciting voice.
— Meryl Burman (@merylburman)

Baby Boomers, Gen X, Millennials: Are Strengths Decreasing?

Some surprising differences—and similarities—between generations as individuals are asked to evaluate what their best personal qualities are.
— Emily Cornell (@eccornell)

Hipster Business Name Generator

I could refresh this name generator all day! The “hipster” names of new businesses lately are lovely in their own right… but I think we’ve all grown a bit weary of them. {Shameless plug that Olive has a fantastic writer on staff if you’re looking for a more *unique* name.}
— Jessie Reagen 


A refreshing case for letting your mind run free.
— Katie Yohn (@KatieLyohn)

The 5 best brand comebacks

Brand popularity can be a fickle thing. Just ask these five that each faced their own version of irrelevance, but managed to climb back to the top.
— Erik Norsted (@enorsted)

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