The Olive Reading List: August 18, 2016

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

CREATIVITY UNDER THE MICROSCOPE: RUNNING A UI DESIGN CRITIQUE

We’ve all been in a design critique, and while you’ll be shaking your head in obvious agreement with most of this article, there are some great key questions and approaches to consider for furthering the conversation to meet project goals in an effective way.
— Leah Gauquie

HOW TO CREATE THE STRANGER THINGS INTRO IN ADOBE AFTER EFFECTS

Anyone else recently binge-watch the latest genius Netflix show, Stranger Things? If you’re as obsessed as I am (and bored on a rainy summer afternoon), check out this tutorial to recreate the intro in Adobe After Effects. If you haven’t yet encountered this sci-fi wonder, I’d highly recommend setting aside eight hours of your life to be entertained.
— Katie Yohn (@KatieLyohn) 

Web Design Trends Analyzed: 8 Effective Types of Animation

This article outlines the eight types of web animation that make a site more effective and the best practices for applying each.
— Tieran Haskin

Twitter Turns PepsiMojis Into #Stickers, Prepares to Live-Stream NFL Games

Pepsi, Twitter, emojis, and the NFL. Sounds solid.
— Gabriela Lozada (@GabrielaLozada) 

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.