The Olive Reading List: April 11, 2013

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

How to Raise Your Email Above Inbox Noise

Tips and ideas for getting your email opened and read.
— Rob Haskin (@rhaskin)

HTML5: Alive And Well With CIOs

Although the native app is king with the consumer, when it comes to creating internal apps, CIOs are unanimously choosing the broad, cross-platform power of HTML 5.
— Peter Robelia (@PeterRobelia)

Blab: Predictive Social Intelligence

Any brand that uses social media or content marketing would love to have the power to accurately predict conversation trends for their target audience. A new tool, called Blab, claims to be able to provide those types of insights. We haven’t seen Blab in action yet, but if it can do what it claims, Blab could be a powerful tool for marketers.
— Erik Norsted (@enorsted)

Vulnerable Branding: Keeping your company’s voice honest

“It all starts with honesty. When an organization’s content is rooted in truth, its voice and tone tend to fall into place.”
— Tom Keekley (@tkeekley)

Great Responsive Web Design Is a Matter of Process

Designers need to retrain their brains to stop focusing on widths and start focusing on fluid elements. Instead of spending time designing for specific device widths and getting hung up on the precise elements of a web design, designers now have to focus on designing for content.
— Luke Prosser (@lukeprosser)

10 amazing design founders and why you need one

A design founder is a founder of a company who happens to be a designer or makes sure to create a large role for design in their business.
— Tieran Haskin (@TieranH)

First, do no harm — three rules for public interfaces

When it comes to public interfaces, the best designs are standardized, inclusive, and invisible.
— Valerie Bradt (@valeriebradt)

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.