The Olive Reading List: Analytics Edition

Here’s a look at some of the things we’ve been reading, watching, and discussing in the Olive studio this week:

Without data, your marketing strategy won’t cut it in 2017

That’s right, we’re already looking toward the new year. We’re far beyond the days of strategies we think might work or feel might drive our audience to action. Data makes it possible to know what steps we need to take to move the needle.
— Eliza Green (@ElizaAnneGreen)

How Your Agency Can Prevent Data Overload and Build a Streamlined Reporting Approach

Steps for narrowing in on the data you need and gathering it as efficiently as possible with the software and techniques that are right for your company.
— Leah Gauquie 

The Absolute Beginner’s Guide to Google Analytics

Are you interested in Google Analytics, but don’t know where to start? This article from Moz will lead you through the Google Analytics basics and start you on your path to becoming an analytics pro.
— Peter Robelia (@PeterRobelia

The 6 Marketing Metrics & KPIs Your CEO Actually Cares About [Cheat Sheet]

This post is already a few years old, but the thinking remains relevant. Understand, track, and share these metrics to start demonstrating marketing’s contribution to your organization’s bottom line.
— Erik Norsted (@enorsted

Are Big Data, Predictive Analytics, and Social Media Getting in the Way Of Basic Marketing?

“Is it possible that all of the emphasis on “newer” marketing—coping with big data, social media, digital, and sophisticated analytics—is preventing marketers from getting the basics right?”
— Danielle Eisenbacher

Social Media ROI: Can You Prove It?

Social media takes a lot of time and resources to manage. Is it really worth it to devote a portion of your budget to a social strategy? The best way to find out is to calculate your social ROI. Here are some metrics you should track in order to find and prove the value of social media marketing.
— Katie Yohn (@KatieLyohn)  

Olive & Company

Olive & Company

Founded in 2003, Olive & Company has dedicated our existence to a single purpose: providing finely tuned Modern Marketing solutions that drive brands and deliver business results. By helping brands stay in tune with emerging trends and technology, we give them the tools they need to adapt and refine their strategies to better engage and inspire their audiences.