The Modern Marketer's Toolbox: Marketing Podcasts

Marketers must stay on top of the latest Modern Marketing tips, tools, and tricks (we started this toolbox to make that task much easier). Blogs and news online, social media discovery, local events, and testing in our own marketing are common ways to stay savvy. But, many of those methods take focus and spare time, which can be hard to find at the end of a long day or on a weekend. The solution? Podcasts.

Podcasts are the perfect opportunity to give the eyes a rest and take in information in the in between moments. Listen to these picks while you're at your desk, on the commute home, having coffee on a Sunday morning. They're an anytime/anywhere resource, so we recommend having a few of these at your constant disposal.

1. Call to Action

Call to Action is a digital marketing podcast by Unbounce, a tool for building, publishing, and testing landing pages. Each Wednesday, marketing directors, managers, thought leaders, campaign strategists, copywriters, data analysts, and designers share their opinions on the art and science of marketing at all stages, from planning to execution to measurement. Each episode lasts between 20 and 30 minutes.

2. Content Inc.

Joe Pulizzi, industry thought leader and founder of top content marketing resource Content Marketing Institute hosts the Content Inc. podcast. This weekly podcast is short and sweet. Episodes run 10 minutes long. During each one, Joe offers one content marketing lesson to use in business and/or life. Joe draws from lessons he’s garnered throughout his own life or from other influencers.

3. ConversionCast

ConversionCast by Leadpages (a landing page grader and builder) helps audiences understand marketing metrics and how to get measurable results from their marketing. ConversionCast accomplishes that goal by diving into real-life case studies and the tactics that made them successful. Tim Paige, a marketer at Leadpages, hosts this podcast, which typically runs between 10 and 15 minutes. ConversionCast doesn’t publish on a consistent weekly schedule, but you can expect two to three episodes every month.

4. Copyblogger FM

Copyblogger FM is a featured podcast on Rainmaker.FM, an online network with more than 10 shows on subjects including digital marketing, sales, and business. Marketer Sonia Simone hosts this short-form broadcast that features experts recapping the week in content marketing, copywriting, email marketing, conversion optimization, and more. The show typically runs between 15 and 30 minutes.

5. Design Matters

Writer, educator, artist, and brand consultant Debbie Millman hosts this design-focused show. Design Matters profiles graphic designers, change agents, artists, writers, and educators. This podcast began airing in 2009 and runs approximately between 40 and 50 minutes each episode.

6. Duct Tape Marketing Podcast

John Jantsch, founder of Duct Tape Marketing, hosts this popular marketing podcast. For 20 to 30 minutes each week, Jantsch invites a special guest to share expert insights on marketing tips, tactics, and resources. Topics include SEO, marketing strategy, social media, thought leadership, messaging, metrics, and content.

7. HBR IdeaCast

Harvard Business Review is a trusted resource for insights on marketing, business, leadership, and a wealth of other topics. HBR IdeaCast, by Harvard Business Review, is a weekly show featuring a specialist speaking to a different topic each week. A great listen for those who enjoy the HBR magazine or online articles. This podcast refreshingly expands beyond marketing-specific topics.

8. Inbound Marketing Today

Inbound Marketing Today is a podcast and blog focusing on the widely adopted inbound marketing methodology. Founder, Neil Brown, hosts the weekly podcast where he discusses aspects of inbound including, email, content, blogging, social media, pay-per-click advertising, and user experience. This fairly new podcast first aired in March 2016.

9. Louder Than Words

This podcast is all about inspiring its listeners to boost their creativity. Louder than Words, hosted by copywriting thought leader, John Bonini, features a high-profile individual in each episode, diving into their lives and creative processes. Louder Than Words streams generally a couple times a month, but isn’t on a consistent or reliable schedule.

10. Marketing Cloudcast

Marketing Cloudcast by Salesforce airs one 30-minute episode each week. Hosts Joel Book and Heike Young, both Salesforce professionals, talk with a new marketing pro each week. Together, the experts explore key trends, technologies, and topics in marketing. Topics include B2B marketing, content marketing, social media strategy, technology, email, and ROI.

11. Marketing Over Coffee

Marketing thought leaders John J. Wall and Christopher S. Penn record this podcast in a coffee shop each week. Episodes run about 20 minutes long and air every Thursday morning. The experts cover marketing and technology topics, such as SEO, search marketing, social network updates, email marketing, copywriting, and offline marketing. They also answer listener questions so be sure to contact them if you have a burning marketing question.

12. Marketing Smarts

Marketing Smarts by MarketingProfs is hosted by Kerry O’Shea Gorgone, who interviews a new smart marketer each week. Topics include blogging, customer service, entrepreneurship, advertising, branding, career management, marketing strategy, customer behavior, and PR. New episodes air every Wednesday and run around 30 minutes. There are 100s of episodes in their archive, so fans of Marketing Smarts do not have to fear they'll run out of material.

13. McMethod

McMethod is an email marketing podcast with personality. Since 2013, email expert John McIntyre, known as the Autoresponder Guy, interviews a new marketing expert each week. Interviewees share insights on their fields of expertise which cover categories outside of email marketing including lead generation, entrepreneurship, search engine ranking, sales, goal setting, and general life tips. The episodes run between 25 minutes and one hour.

14. Perpetual Traffic

If you’re looking for a podcast focused on digital marketing, Perpetual Traffic is a great option. The hosts are digital marketers Keith Krance, Ralph Burns, and Molly Pittman. Each week they discuss sales and lead strategies, highlighting paid traffic opportunities throughout most episodes. A lot of great advertising and social media insights on this podcast. Each episode runs about 30 minutes long.

15. PNR: This Old Marketing

Content marketing thought leaders Joe Pulizzi and Robert Rose host this podcast on one of the oldest and most traditional marketing strategies, content marketing. This weekly show runs for 60 minutes, longer than most on this list. This Old Marketing also deviates from the other podcasts in its consistent structure. Every week listeners can expect three to four content marketing news items, a one-minute rant or rave on a content marketing struggle or achievement, and an amazing content marketing example along with the lessons it teaches.

16. Reply All

Reply All keeps its listeners up-to-date on what’s hot on the internet. This podcast is published by Gimlet Media, which hosts six podcasts, including Science vs., which explores the facts surrounding top opinions and trends, Surprisingly Awesome, which explores cool everyday things, and Startup, which covers startups that fail and the reasons why. PJ Vogt and Alex Goldman of Gimlet host this show every week for about 30 to 40 minutes. Because this show shares much of the viral media that’s currently circulating, it’s a good resource for social media marketers to understand what audiences are talking about.

17. SEO Rockstars

SEO Rockstars is a show all about SEO. Hosts Chris Boggs and Frank Watson speak with a special guest live each week. Each episode provides listeners with SEO and online marketing tactics from the basic level to the most advanced level. Recent topics have included advanced data markups, local SEO, Google, internet trends, SEM, ecommerce, and content. Episodes run for around 40 minutes.

18. Six Pixels of Separation

International digital marketing leader and president of Mirum agency, Mitch Joel, hosts Six Pixels of Separation. This hour-long podcast delivers digital marketing and media hacking insights from top experts in the field. Six Pixels of Separation first aired a decade ago, so there’s a healthy archive to search through if you’re caught up on recent episodes. With a decade of podcasts behind them, Six Pixels of Separation could also serve as a study in the history and evolution of digital marketing.

19. Social Business Engine

This podcast focuses on social media technology and how it plays a role in marketing, sales, customer service, HR, and more. Bernie Borges hosts this weekly show, which clocks in at about 30 minutes. Past topics have included local business social media, social selling, social relationships, digital transformation, influencer marketing, brand experience, and digital storytelling.

20. Social Media Marketing

Social Media Marketing is one of the best podcasts for social media marketers. Founder of Social Media Examiner, Michael Stelzner, airs this 40- to 50-minute show every week. He brings in a guest to discuss a topic pertinent to social, from customer advocacy to analytics to social advertising to live video marketing to search. Most episodes provide tactics specific to one of the top social networks, such as Facebook or Twitter. A great way for social media professionals to stay current on the latest trends in social.

21. The #AskGaryVee Show

Have a question about marketing, social media, and entrepreneurship? Ask Gary! Entrepreneur and social media agency CEO Gary Vaynerchuk answers listener questions each week on his #AskGaryVee Show podcast. Episodes are published on YouTube and typically run between 15 and 45 minutes. With more than 200 episodes under his belt, Gary’s a true expert when it comes to providing pertinent information in an interesting.

22. The Digital Marketing Podcast

Don’t have the time to commit to a weekly podcast? The Digital Marketing Podcast airs every two weeks, so it can be a slightly less time-consuming option for marketers to get the latest digital news and insights. Hosted by speaker and author, Daniel Rowles, and digital and ecommerce pro, Ciaran Rogers, this podcast expertly tackles hot topics and strategies in digital marketing. Past topics include programmatic advertising, marketing on a budget, digital marketing tools, Google, email marketing, content marketing, social media, SEO, and branding.

23. The Edge of the Web

Each week on The Edge of the Web podcast you can look forward to hearing from a different SEO expert. Erin Sparks and Tom Brodbeck from Site Strategics and Douglas Karr from Marketing Tech Blog host this internet marketing podcast, which runs from 60 to 90 minutes, making it one of the longer internet podcasts available. Recent topics include ecommerce, Google ranking, local SEO, Javascript, productivity, and PPC marketing.

24. The Growth Show

The Growth Show is a HubSpot podcast focused on helping leaders drive business growth. For 15 to 40 minutes each week, HubSpot invites a successful business person to share insights on how they achieved growth. The Growth Show has played host to intriguing conversations about a number of high-profile businesses, including Netflix, LEGO, IBM, Patagonia, Mozilla, and Lyft.

25. The Marketing Book Podcast

This podcast focuses on Modern Marketing and the individuals influencing its evolution. Each week, host Douglas Burdett interviews an author who offers insights on how Modern Marketing is changing and which Modern Marketing tactics have proven successful. The experiences and opinions offered by the experts are important given of how fast Modern Marketing and its definition continuously changes. The Marketing Book Podcast runs for 30 minutes to one hour.

26. The Marketing Companion

Thousands of listeners tune in every other week to listen to expert marketers, Mark Schaefer and Tom Webster, deliver comedy and high-level marketing commentary. Topics cover the marketing landscape and have included news, trends, and tactics surrounding social media, the psychology of marketing, content marketing, mega-trends, customer service, writing, sales, and digital marketing. The Marketing Companion runs for about 30 minutes each episode.

27. The Productivityist Podcast

Most professionals aim to be more productive, no matter their role in business, marketing, sales, human resources, etc. The Productivityist Podcast aids listeners in becoming more productive at home and at work with actionable tips and tricks to improve time management, goals, to do lists, habits, and workflow. Productivity strategist Mike Vardy hosts this 30- to 40-minute podcast each week. A guest or two shares their insights during each episode. The Productivity Podcast was crafted with HBR IdeaCast in mind, so if you you like one, you’ll likely enjoy the other.

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