The title of this post is not an insult or jab aimed at the millennial generation. It’s merely a distinction that needs to be made as the segmentation within the consumer base expands. Demographic information is no longer broken down into simple categories of gender, age, and income. The millennial generation is the most socially diverse and technologically savvy generation to date, and with their increasing spending power, they’re becoming the most crucial target market for brands.
The wide accessibility of smart phones, social media, texting, and perpetual connectivity, not to mention this generation’s familiarity with these mediums, means that conversation – good or bad – can occur any time, anywhere. As a result, this generation of consumers has been groomed from a young age to expect a unique experience, customized to their needs at every turn, from brands of all shapes and sizes. It sounds daunting to think about how your brand can reach this mass of individual personalities, but not if you think about it from the correct perspective.
If you try to accommodate every consumer’s perceived needs, you’ll develop an ulcer before your next birthday, and we can’t have that on our conscience. So, below you’ll find some tips on how to market to this increasingly individualized generation.
Now, don’t go slapping your logo on a skateboard and call it “integrating with their lifestyle.” It’s a slightly more complex procedure than that, but luckily for you, we’ve done it once or twice before. So, call us, maybe?
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