LinkedIn is for business and Facebook is for fun. Right?
Years ago, this was true. But today, the lines between these formerly opposing social networking sites are starting to blur. Now that Facebook has shifted its algorithm in favor of user-generated content, LinkedIn is stepping up to satisfy brands who relied heavily on the platform to get their messages out. What was once a website dedicated exclusively to the job hunt is now a hub for the latest industry news shared via status updates, photos, videos, and even memes.
As Facebook Moves On, LinkedIn Steps In
Posting lighthearted content like photos, videos, and jokes used to be taboo on LinkedIn. But on Facebook, the more your content encourages “meaningful interactions between people,” the greater the likelihood it reaches large audiences. The two social networking sites have almost always been vastly different from one another, but suddenly, the paradigm is shifting. By implementing a few key changes that encourage those playful interactions, LinkedIn is gaining traction in social media circles as the go-to platform for brands jilted by Facebook’s shift.
LinkedIn Messaging
LinkedIn recently made adjustments to its messaging functionality and added amenities that look familiar to Facebook Messenger users. Not only is there now see a green dot next to users who are online, we’re also able to choose from automated messages like ‘Thanks,’ ‘See you then!’ and even the thumbs up emoji to make replying a breeze.
LinkedIn Video
Another change to the LinkedIn landscape is the introduction of video. Much like Facebook, videos in your LinkedIn feed will now automatically play as you scroll. You have the ability to see who’s watching your video and how many views, likes, and comments the video receives.
Make Way for Branded Content
There’s no denying LinkedIn is becoming more like Facebook. But, if Facebook continues to dissuade users from seeing branded content, we may start seeing brands jump ship and turn to LinkedIn’s upgraded interface to engage consumers.
When it comes to your own brand, it’s important to have an active presence on a variety of social platforms. The content you share on Facebook and LinkedIn may look similar, but you should always keep your audience personas in mind while developing content. Not sure where to start? Check out our blog, How Personas Help Weave Emotion Into Your Marketing Strategy.
