We’re getting our holiday giving started a bit early this year. Our first gift to you? This 12-day blog series designed to help you get through your seasonal marketing without a hitch. If you’re just joining us, you can start at the beginning here.
The fanciful nature of the holiday season lends itself well to an infographic. Even better, the quick, digestible nature of infographics lends itself well to capturing the attention of an audience distracted by gift lists, 32-course meal recipes, and travel schedules dancing in their heads. The trick is finding the right hook to tie what your brand does into something your audience cares about during this glittering time of year.
If you created a year-end ebook or penned a holiday blog post, you’ve already spent some time and energy bringing your voice and insights to currently hot topics among your client base. Now, all you have to do is formulate some infographic ideas that present what you’ve learned in a fun, visual way that fits neatly within the spirit of the season. There are a number of companies that have managed to do this with great success.
Statista, a statistics company, illustrated the hard numbers behind the holidays. HR-firm Addeco gave their audience a quick glimpse into holiday hiring trends. A Minneapolis tax company took a look at how the traditional Thanksgiving meal lines Uncle Sam’s pockets. All of these examples blended their brand into seasonal topics and all were able to capitalize on one of the biggest benefits this marketing tool offers: the ease with which it can be distributed across all your channels and beyond. Each of the aforementioned infographics gained enough traction that national media outlets took note.
So what makes an infographic worth sharing? As with all valuable content, a share-worthy infographic lends practical value to the reader while engaging them in the content. Part of why infographics work so well is that they blend in-depth expertise with compelling visuals that make consuming the content entertaining. They are essentially the School House Rock of the content marketing realm.
Another way you can use infographics in your holiday marketing is as part of an egift. This tactic is similar to the gift of a brandable ebook. A brandable infographic makes a great present for industry partners who are looking to establish themselves as experts alongside your brand in the marketplace. In this instance, you’ll not only build goodwill, but increase the distribution of your content as these partners share the infographic through their own channels.
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