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Holiday Marketing Series Day 6: Blogs

We’re getting our holiday giving started a bit early this year. Our first gift to you? This 12-day blog series designed to help you get through your seasonal marketing without a hitch. If you’re just joining us, you can start at the beginning here.

Things are a getting a little bit meta here, but as you know, we here at Olive don’t make a habit of recommending marketing tactics we wouldn’t employ ourselves. In the same way you can capitalize on the social following you’ve cultivated over the past year, your blog provides a platform to distribute your holiday campaign to a warm audience.

You can use your blog to announce your charity partnership or sweepstakes. It’s also the perfect place to host digital gifts or coupon codes for holiday promotions. Mix it up with a holiday treasure hunt. Hide promotional codes or sweepstakes entries within your content. This makes it more fun for your readers while driving them deeper into your content.

If the content itself is a gift to your readers, make sure you’re providing insights and information they find valuable. This is a common sense rule with all your content marketing efforts, but it can be easy to get swept away by the holiday magic and lose sight of your audience.

To avoid this candy-cane-coma-induced mistake, check in with your customers and industry trends before creating your seasonal editorial calendar. Social can provide a cross-section of topical conversations that are happening among your audience. You may even ask your followers what they’d like to know more about during this time of year. Find out what challenges they’re facing and create content that helps them navigate those challenges.

It’s also a great time to pen a retrospective on the year or a predictive post that offers a glimpse into the year to come. These pieces can give readers a glimpse into your brand, but make sure it’s more than a brag book. Discuss lessons you’ve learned over the past year that apply to your readers. Or use your expertise to anticipate trends that may have an impact on them in the year to come.

< Yesterday: Social

Tomorrow: eBooks >

Eliza Green

Passionate about all aspects of content, Eliza has spent much of her career building an understanding of the nuanced needs of various audiences across nearly every vertical imaginable. She leverages this understanding to bring compelling, engaging content to pages of both the digital and print persuasion.