Want to write effective email marketing copy that will make your audience jump?
Start with a subject line just like that! It’s specific, speaks directly to your reader and gives them an immediate reason to take action. In this case, that action is reading your email message. So when you want to write effective email marketing copy, what are some things to keep in mind?
However you decide to represent your business with words, make sure you’re authentic and conversational. Decide on the voice of your brand and be consistent across all communications channels. This is especially important when your emails are part of a series. Be clear on the purpose of your email – a promotional email is going to have a different goal and message than an informational newsletter, for example. Remember, email marketing should be part of your overall content strategy.
Email marketing is a great tool for many reasons, not the least of which is that it brings with it a lot of user data. Personalize, segment and target your email marketing as specifically as possible. Use A/B testing to compare subject lines, content and multiple calls to action.
Who are you and what do you have to say? Find your voice, stick with it, clearly and concisely lay out your goals in your email communications and give readers a compelling reason to take action and an immediate way to do so. With those elements, you’ll have successful email marketing content each and every time you click send.
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