Is your target audience consumers? If so, we’re talking to you. Whether or not you have a brick and mortar location, but especially if you do, it’s imperative that your website be designed as your complementary face to the world and that all your content be high-quality, custom and mobile-friendly. Why?
High-Quality, Custom Content …
Regardless of whether they’re shopping online or in the store, 70% of consumers prefer getting to know a company via articles instead of ads and 60% of consumers feel more positive about a company after reading custom content on its site, according to Content Plus.
Original content keeps your website fresh and brings people back for more with the added bonus of helping you rank higher in online searches. While your website design can reflect the feeling you’re trying to convey with your physical store (if you have one), the content you feature helps spark conversations and engagement and shows your potential customers you’re paying attention. After all, your offerings can’t possibly be stale if your website content is dynamic and up to date, right?
… To Go
And now that you’ve got a beautifully-designed website with lots of custom content, it had better be mobile-friendly. A whopping 85% of smartphone owners use their mobile device to compare companies, products and prices before making a purchase, according to Kentico Software. Custom content can be your leg-up here when consumers are both informed and charmed by your authentic voice, but they’ll never see that content if your website isn’t mobile optimized.
In fact, 44% of online shoppers claim they would never return to a site that is not mobile-friendly, according to the same report. Even when they’re physically in a store, 84% of smartphone users get shopping assistance from their mobile device, according to a Google study.
Design and content matter, so get right with your website and words ASAP because, according to Google:
- 67% of consumers use store websites to find out where products are sold
- 50% use store websites to make price comparisons
- 59% use store websites to find promotional offers
And make sure your website is beautifully mobile-friendly or you’ll be out of sight, out of mind when your potential customers are on the go.
