Marketing:

Built (by us) to build their business

by Tom April 22, 2011 • 09:33 am

Star Tribune Media Kit

Congratulations to the team at the Star Tribune for the successful launch of the redesigned site. It looks great and loads in a jif. We were thrilled to have the opportunity to rethink and redesign the Star Tribune Media Kit that will support advertising sales efforts. Take a look around ... they’ve got a terrific set of publications.

We also gave the auto search page a bit of a makeover .... code implementation by the very busy team at the Strib.

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Social Media Extroversion: Does your brand need to get out more often?

by Erik May 5, 2010 • 03:53 pm

Several months ago, we created our own Olive and Company Facebook Page. This fact probably won’t surprise anyone since A) we are in the creative services industry and more and more of our projects include social media elements, and B) most of us have been actively using Facebook as individuals for quite some time now. With that said, we thought we’d take some time to discuss our reasons for creating a Facebook Page, and invite you to follow us as our Page(1) grows and evolves.

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Keeping the BS to a minimum

by Tom April 24, 2009 • 11:33 am

When it comes to presenting design, sometimes it’s best to leave the impression-building to the client.

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Empathize with your readers

by Tom April 3, 2009 • 06:56 am

... another reminder that terrific content can be lost in a sea of unfocused design. I was recently asked to judge entries in the Nebraska Collegiate Media Association Web Competition along with another individual who is part of a Pulitzer Prize-winning team at the LA Times.

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It’s all about the relationship

by Barb March 6, 2009 • 01:48 pm

My dad was a great salesman. His most reliable selling tools were a pocket full of dimes, a well-pressed business suit, and a briefcase stocked with company literature.

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