Yes. It’s true. We’re worse than JCPenney piping Bing Crosby through the store before Halloween rears its monstrous head. But, there’s no avoiding it. It’s time to start thinking about your holiday marketing. The sooner you start planning, the more strategic you can be about capitalizing on your chance to make a final brand impression before heading into a new year.
Whether you’re thanking your customers for another great year, executing a final sales push before the close of business on December 31, recapping 365 days of company progress, or laying the groundwork for success in the coming year, the time between All Hallows Eve and January 1 provides the perfect window for such messaging.
These days, your customers expect more than a generic card carrying the season’s greetings. As with all things Modern Marketing, your holiday campaign should run across as many touch points as make sense for your brand and customer. It’s the only way to ensure your holiday wishes meet your audience where they’re at, optimizing your brand equity every step of the way.
True to this omnichannel approach, there’s a variety of ways we help our clients formulate and disseminate their holiday marketing. Our gift to you this year is 12 days of tactics designed to get you started on your own holiday marketing strategy. Starting Thursday, we’ll take you through 12 different ways to work seasonal messaging into your marketing, so you can start building brand equity and driving sales into the new year.
Day 8—October 26: Infographics
Day 10—October 28: Paid Search